The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Tagged: strategy
NetSuite Grabs Microsoft Dynamics GM for CMO Role
NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s...
Publishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
Axiata executes multi-pronged digital strategy
In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have...
GNum out to bridge online and mobile communications
With a go-to-market strategy that’s centred on working with telco operators and not against them, for Singapore startup GNum Pte Ltd, it’s all about the...
‘Culturalisation’ key to brand engagement
Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014...
Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
Vox Media Embraces Programmatic For Its Scaled-Up Audience
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB...
DigitasLBi Appoints A Global Chief Data Scientist
DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as...
Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam
Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
OMD Malaysia names Kelvin Lim as its new Digital Director
OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia...
Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy
Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung...
