Businesses still figuring out their cloud strategy: NetApp CTO
The cloud makes a lot of sense for midsized companies, but may not be compelling enough for big enterprises with fairly well-run IT operations, according...
Tagged: strategy
McClatchy’s Darwinian Approach To Programmatic
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
FOX Sports Explains Why It’s Passing Content To AOL
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
Pizza Giant Finally Delivers… Mobile Marketing
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more...
WPP adds digital to Scott Spirit’s mandate; Mark Povey named COO-WPP Digital
WPP is adding more power to WPP Digital with expanded roles for its senior leaders. Mark Povey, General Counsel at WPP has been named, the...
Agency Rebate Tensions Explode Into The Open, As Former Mediacom CEO Decries ‘Kickbacks’
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’...
Why Sony is not winning the smartphone war
Sony’s latest corporate strategy update is the biggest indication yet that the company is looking to find an exit for its loss-making smartphone arm, Sony...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
The Echo Chamber: The New Agency Programmatic Strategy Revealed… in Two Handy Visuals
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying....
HP’s enterprise tablet strategy takes shape
At a recent media event in Singapore, HP’s Printing and Personal Systems (PPS) Group – soon to be known as HP Inc. – introduced a...
Twitter Kickstarts Logged-Off Crusade With Cricket In India
In its first orchestrated crack at reaching users beyond its walls, Twitter is turning to a massive market: India. During the lead up to the...
Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach,...
Mobile Web Is Paramount For Small And Medium-Sized Publishers
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
CES 2015: Kimberly-Clark Embraces The Startup Scene
CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in...
