The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content — 2014 was all about adoption and investment.
This year, in fact, brands were expected to spend $3.2 billion on the tactic, up 46.7% over 2013, according to research firm eMarketer.
Outlays for native advertising are forecast to continue rising in 2015 to $4.2 billion. But before those investments take hold, here’s a look back at the year in content marketing — the popular advertising strategy where brands produce and publish articles, videos, images and social posts.
