How We’re Fixing Frustrating Deal ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: strategy
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
MDeC: 3% revenue growth ‘high’ when seen in context (Updated)
In his last press conference as MDeC CEO, Badlisham Ghazali expresses confidence that its strategy of quality growth is the right one for Malaysia. Via...
IPG Mediabrands Programmatic Boss Michael Brunick Exits
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna...
Facebook Poaches PayPal President to Head Up Mobile Messaging
Facebook has just poached PayPal’s president, David Marcus, to be its VP-messaging products, a new role at the company. The hiring of a seasoned mobile-payments...
Week in Review: DNA is global tech media too
DNA founder Karamjit Singh ponders the media strategy of Malaysian companies as they reach the global stage, and hopes they realise DNA too is a...
Casale Media: Branding Comes To Programmatic
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
BuzzFeed President Jon Steinberg Leaving the Company
BuzzFeed President and Chief Operating Officer Jon Steinberg is leaving his position after four years at the fast-growing website. He will move into an advisory...
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
Facebook’s Shifting Strategy: Less Organic Reach, More Performance
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%....
Why your mobile apphas to work RIGHT!
These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food,...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
