Social Media Week – London
14 to 18 September, 2015 London, UK Special Discount for MobiAD Readers! Social Media Week London is a week long conference that provides the ideas,...
Tagged: social networking
What FB’s Shopping function means for the industry?
If a business is looking to expand to social commerce or simply sell more product, Facebook Shopping may be a match and it’s worth testing...
GroupM Partners with Networked Insights for Global Rollout of Marketing Analytics Platform
Exclusive Agreement Gives 27,000 Employees Access to Real-Time Social Web Insights for Media Planning that Connects Brands with Opportunity Audiences NEW YORK & CHICAGO –...
Why partnerships matter for Facebook
When Facebook first announced its agenda of over a 100 meetings at this year’s Cannes Lions International Festival of Creativity, one only wondered what the...
How a Seattle radio station broke the Internet with an all-day Beastie Boys celebration
It’s not every day that a public radio station in Seattle trends nationally on Twitter, but then it’s not every day that one celebrates the...
The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology
AdExchanger | As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the...
As Univision Begins An 18-Month Partnership With Snapchat, Will The Platform Prove Its Value?
AdExchanger | When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its...
Is Facebook Forcing Publishers To Maintain an Outdated Strategy?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
Centro Buys GraphScience; Amazon Web Services Grows
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in...
Mobile search ad spend jumps 69% in APAC & Japan in past year
Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile...
TBWA wins creative mandate for NTUC Enterprise and NTUC FairPrice
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network...
Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
‘Mavens’ Paving The Way As Yahoo Grows Revenue 15%
AdExchanger | A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
