How to Decode the Offline/Online Match Process
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Tagged: research
iPhone 5s Remains King of the Domestic Smartphone Jungle
Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could...
Rob Leathern Exits Brand Networks 6 Months After It Bought His Startup
Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The...
China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into...
The Cross-Device Question: [x+1]
At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for...
NRF 2014: Is Mobile Lagging As A Retail Investment Priority?
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
How Chrysler, Ford, GM, Others Use Auto Location Data
The government’s research arm found that data-hungry in-car location services could use some improvement in the privacy and consumer notification departments. Though the Government Accountability...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Answer These Questions Before You Bring Programmatic Buying ‘In-House’
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail...
Mobile Marketing Via Automobile Could Be ‘Huge’ in China
Mobile marketing is literally going mobile in China. China is the world’s fastest growing automotive market and the high growth in vehicle sales in the...
Mobile Shopping Habits: Mobile Vs PC
An interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms. The...
Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
