New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Tagged: research
SingAREN unveils high-speed research network built on Brocade
Singapore Advanced Research and Education Network (SingAREN) has unveiled its SingAREN-Lightwave Internet Exchange (SLIX), a 100 gigabit per second (Gbps) community network with a Brocade...
Why Buick is encouraging drivers to get out of the car and run
Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its...
Saving Content Recommendation From A Click Bait Fate
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of...
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
Let’s Not Lose Sight Of The Real Power Of Programmatic
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
The audiobook can get a breakthrough this summer – Riidr.com
While the e-book market in Denmark has grown steadily in recent years, audiobooks had a harder time taking hold. According to the research agency Epinion...
Who’s Really Winning if CPA Programs Rule?
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Week in Review: University R&D not aligned to national interests
Publishing research seen as more important than spawning disruptive startups Via DNA
Taking robotics research to the next level a challenge
Because of the large number of patients and a lack of therapists, stroke patients usually don’t have the chance to get enough rehabilitation for a...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
