Global Smartphone Shipments May Have Set New Quarterly Record
On Tuesday, Juniper Research released new estimates indicating that the number of smartphone shipments exceeded a quarterly record of 250 million in Q3 2013. That...
Tagged: research
Infographic: Videology EU Q3 Video Market Study
Videology has compiled their research from Q3 in this infographic illustrating who’s advertising with online with video by category, and to which sites they’re gravitating....
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Purchase Data in The TV Buy; Search Tension
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen...
Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
Apple, eBay, Google Marching Into The Indoor Location Market
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013. For...
Nielsen Acquires Arbitron
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
Experian Debuts Mobile Consulting Services
According to the latest industry research, mobile banking will grow 300 percent by 2016. To capitalize on this mammoth opportunity, Experian is launching a mobile...
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
Just 11% of top spending advertisers use responsive design
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
Rocket Fuel Panel Tackles Big Data Opportunity
Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
Pricing Data Heats Up: eBay Acquires Decide.com
Not to be outdone by the brick and mortars, eBay announced today its acquisition of Seattle-based pricing research and data firm Decide.com for an undisclosed sum. Decide.com...
Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
