As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
Target. eBay. The Home Depot. Neiman Marcus. Michaels Stores. Sony Pictures Entertainment. Even Chick-fil-A. Data breaches, hacks and questionable cybersecurity became par for the course...
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/12/2014
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
The Sony Pictures Entertainment hack was an incident that one could only be described as the ‘perfect Advanced Persistent Threat (APT) story,’ according to Juraj Malcho,...
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted...
PropertyGuru has launched SmartSelect, touted as a “first-of-its-kind personalised property research engine” aimed at helping property seekers make their home-hunting experience in Singapore less stressful....
Malaysian Prime Minister Najib Razak tabled his Budget 2015 proposal in Parliament today (Oct 10), where he announced human capital development and entrepreneurship as one...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/10/2014
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/09/2014
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers,...
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
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