Google’s Alphabet Move: Marketing Mistake or Trend-Setting?
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
Tagged: research
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
The Fact That You Can Doesn’t Necessarily Mean You Should
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive...
Telsey Advisory Group Hosts Its 1st Advertising and Measurement Trends Symposium in New York City
NEW YORK – Telsey Advisory Group LLC (TAG), a leading equity research, trading, banking, and consulting firm, will hold its first Advertising and Measurement Trends...
Computex 2015: Brave front by PC market despite weak demand
Taiwan’s premier technology expo and the world’s second largest computer trade show Computex, which wrapped up last week, is proof that the PC (personal computer)...
G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space
PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital...
Millennials Embrace Upstart Financial Brands
Tarik Ancrum, 27, began saving for retirement when he was 21 years old. He has a handful of go-to finance blogs and books, dabbles in...
Programmatic I/O: Don’t Forget Take Rates When Sizing Total Addressable Market For Ad Tech
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at...
Government Lets Amazon Test Its Drone Delivery After All
Amazon’s effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
Giving MOAR! to the underemployed
Singapore-based platform MOAR! wants to create a win-win situation by paying people to complete tasks and offering companies a much cheaper way to get the...
Uniten and Cyient to do joint research on smart grid technologies
Uniten, a wholly-owned subsidiary of TNB, and Cyient Ltd, which provides network operations solutions, have signed an MoU for joint research on smart grid technologies....
Dairy Queen: ‘We Don’t Have Customers, We Have Fans’
Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights....
