E-commerce will be ‘do or die’ for brick-and-mortar retailers: Criteo
Criteo has revealed its 2015 E-commerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course...
Tagged: report
Tinder doesn’t allow ads — here are all the ads on Tinder
Brands have run into a difficult time when it comes to Tinder advertising. Just earlier this month, Gap’s new campaign, which planned to feature Tinder...
#sowhoknew: TV is 73 years old – one foot in the grave?
Happy Birthday television! Just over seven decades ago, Bulova watches screened the first ever advert, a 10-second slot during a baseball game. But according to...
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
DigitasLBi promotes Himani Kapadia to COO in APAC; Amaresh Godbole to MD in India
DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Focused on customer experience, APAC marketers dial up mobile-first strategies
As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe...
Vincent Digonnet named global Chief Growth & Transformation Officer, Razorfish
Razorfish has promoted Vincent Digonnet, former Executive Chairman APAC, to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
Lucky Magazine Lays Off About 10 Staffers
Lucky magazine, the women’s shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Tech co Q4 earnings: Being mobile wise & acquisition friendly
As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look...
Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, is...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
