SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
Tagged: report
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
5 big changes in Asia’s ad market in 2015
This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers....
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
Opera Mediaworks scales up Asia play; ambitious 2015 ahead
It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening...
How to make your communication plan work harder
A cliché often used to introduce the world of media and communication is that ‘the rate of change will never be the same again’. There...
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
State of the Industry Report: Programmatic TV
The post State of the Industry Report: Programmatic TV appeared first on Digiday. Via DigiDay
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because...
China, India lead global mobile online shopping: Survey
While Asia Pacific markets are leading various global statistics, online shopping continues to be a game changer for many companies in the region. A survey by Dyn...
