Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
Asia Pacific (APAC) is widely recognised as the world’s fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage...
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of...
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
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