Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
Tagged: problems
Kochava Attempts To Crack The Cross-Device Attribution Code
AdExchanger | As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava...
The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Mobile Fraud: It’s Time To Start Paying Attention
There’s something fishy going on in China. According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
CES Asia Day 1: Chinese exhibitors dominate
The much awaited Asian edition of the immensely popular and most happening technology trade show, Consumer Electronic Show (CES) finally arrived in the bustling metropolis...
How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
T-Mobile is winning telecom’s war for consumers with user interaction
The telecom industry is a ruthless battleground for consumer dollars, and complexity is the strategy of choice for the competing parties. Unintelligible contracts and fluctuating...
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
Vizeum ignites Spark in APAC
Vizeum has launched Spark@Vizeum in the Philippines– a search for the hottest start-ups in Asia Pacific building on the success of the Spark@Vizeum initiative in...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Smallest firms hit hardest by late paying clients: ACCA
Businesses with fewer than 50 employees are typically twice as likely as large corporates to report problems with late payment, according to a new report...
WFA outlines marketing’s 7 deadly sins
World Federation of Advertisers (WFA) has identified seven key ways that brand marketing is most likely to annoy consumers. Social media agency, We Are Social,...
