#sowhoknew: Missed SXSW? Read the 2-min ‘skinny’ right here…
Didn’t make it to Austin TX for SXSW ‘15? Want to know what went on across the 800+ sessions? Take a 2-minute timeout to read...
Tagged: problems
Hey VC, looking to make a quick buck in South-East Asia?
There is tremendous opportunity here, the entrepreneurs are amazing, and people are solving real-world, serious problems – but think again if you’re only out to...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
The challenges of ads on YouTube Kids
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for...
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
Jerker Fagerström appointed as ECD of DT
DT has appointed global creative leader Jerker Fagerström as the Executive Creative Director at the organisation. He was most recently at DDB Stockholm where he...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
How VideoBlocks plans to undercut the stock footage market
VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD...
