Stomping out click fraud: the plague of mobile advertising
A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion...
Tagged: problems
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Why social listening is important?
Are we listening right? A question all marketers should give a thought to. Social listening has definitely become an essential addition to today’s digital marketing...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
For marketers, identifying trends shaping digital and the overall impact on the media landscape in India, has become more important than ever. While digital in...
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Bridging Worlds: Searching for the ‘God’s algorithm’ of the digiconomy
Digital forces are sustained and complex, and require a high degree of interaction. Moreover, these forces are influencing the entire global economy with increasing intensity....
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
ATS London: An Industry in Flux & Why You Must Attend
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s...
Tech Vision: Eliminating borders at the causeway
In this, the last instalment of the Tech Vision series, Frost & Sullivan’s Manoj Menon looks at how emerging and innovative technologies can help Malaysia...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
#DigitalDiary: Time to let Flash go?
With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Data pick of the day: 27% adults block ads on desktops
Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how...
Sociomantic’s Rohit Kumar on why programmatic must show value to grow
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
