In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
Tagged: online
Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution
New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Will Google’s New Meta Ad Exchange Be Named ‘Monopoly’?
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings,...
How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
Apple Pay debuts in Singapore
Competition for the digital wallets got tougher in Singapore, as Apple has launched its payment system in collaboration with American Express. This is the sixth...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Don’t miss the mobile opportunity in Malaysia
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
Alibaba forms alliance with NZ govt to strengthen trade with China
Alibaba Group and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) to formalise...
Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
#sowhoknew: How to be a Top 10 Writer on LinkedIn – the book!
After being named as one of LinkedIn’s top 10 writers for Marketing & Social and ‘Agency Publisher of the Year’ for EMEA in 2015, I...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
John Steedman named as Chairman, WPP Media Services, ANZ
WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand. As part...
OMO tells Australians, ‘Dirt is good’ in new campaign
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
PROG I/O: It’s Still Early Innings For Offline Attribution
AdExchanger | The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital...
