PROG I/O: It’s Still Early Innings For Offline Attribution
AdExchanger |
The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital marketing at Albertsons Safeway, wants to get the budget to do her job, she must demonstrate as clear a connection as possible between online campaigns and actual sales. Print doesn’t carry that… Continue reading »
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