How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
Tagged: online
LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as...
Personal Finance App Acorns Is Using Content To Plant A Seed With Millennials
AdExchanger | Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making...
Nativo Announces Issuance of First U.S. Patent for Sponsored Content Distribution
USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the...
10 funky digital marketing stats from this week
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
Alphabet’s Earnings Miss Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s...
EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Second Lunchtime
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Online (mobile) publishing’s new panacea?
Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in...
7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Social ad spend rose 86% globally in 2015
New ad formats such as Facebook Dynamic Product Ads and increased inventory through Instagram has led to social ad spend increasing eight per cent quarter-over-quarter...
Sudhir Nair to head digital at Omnicom Media Group India
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Netflix hires VP – Business Development for APAC
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
