33Across Integrates New Audiences Into Oracle Data Cloud
Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace NEW YORK – 33Across, a publisher monetization platform and programmatic...
Tagged: online
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
Are Ad Blockers A Signal Of User Choice?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price,...
You have to make the time to write: Steve Blakeman talks on LinkedIn publishing
There are over 150,000 posts published by professionals every week on LinkedIn and nearly two million users who have used the publishing platform. In the...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
Getting the most out of your mobile storefront
Small and medium-sized businesses (SMB) are the heart and soul of economies in Southeast Asia (SEA). They create jobs and make up half, if not...
A super ecosystem is rising from the East
Ecosystem is not a new word. When talking about ecosystem, most people usually link it with environmental related topics. But the ecosystem mentioned here is...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers...
Malaysia in 4G mode while others mull 5G: Ericsson
With the perfect storm of 5G, IoT and the cloud, digital disruption is coming to every industry in Malaysia, argues Ericsson senior exec Todd Ashton....
Philly.com Adds Header Bidding To Move Programmatic Up The Stack
AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The...
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Ad blocking costed publishers USD 22 bn in 2015: Study
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
