Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel...
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
AdExchanger | If the comments submitted to the Federal Communications Commission in response to its broadband privacy proposal are any indication, consumers feel a deep...
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/05/2016
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
I love Instagram. And yes, hashtags too. The more, the merrier in fact. I am always amazed at the amount of creativity you find on...
Havas China has launched a line dance activation for Mighty, a Chinese cooking oil brand, which aims to position the brand as an advocate of...
AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with...
More
