New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below),...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/06/2016
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals LONDON, UK. – Ooyala, a Telstra subsidiary and a leading...
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Jetstar has unveiled its new campaign via J Walter Thompson Melbourne encouraging everyday Australians to fly more places, more often and ‘Live for Today’. An evolutionary...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these...
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced its participation in the Trustworthy Accountability Group’s (TAG)...
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
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