And it is ‘transparency’ that makes Google the top brand
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
Tagged: online
Singapore’s advertisers dwell on print at the expense of digital
In one of the smartest, most connected markets in the world, print spending appears to be going steady. A study of nearly 700 senior executives...
Holiday Inn, Ogilvy embody China’s middle class tensions
Ogilvy & Mather Advertising and OgilvyOne Shanghai have launched Holiday Inn China’s largest campaign of the year, marking the second wave of the new global...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Umang Bedi to join Facebook India as Managing Director
Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
Ogilvy China looks to instill the spirit of Special Olympics
Ogilvy & Mather China (O&M China), in partnership with Special Olympics, has embarked on a campaign using videos and social media to instill the spirit...
Grey Group Indonesia appoints Novie Andrini as Chief of Strategy & Digital
Grey Group Indonesia has appointed Novie Andrini as its new Head of Strategy & Digital. Based in Jakarta, Ms Andrini will work closely with Ali...
A.I. vs. CD: Clorets, McCann Japan put wits to test
McCann Erickson Japan has completed what it believes is the first-ever commercial creatively directed by AI-CD, the world’s first artificial intelligent (A.I.) creative director that...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
UK Publishers Facing ‘Digital Tipping Point’ According to Latest Report from AOP and Deloitte
Findings from the Q1 2016 Digital Publishers Revenue Index (DPRI) reveals UK publishers have seen digital revenues rise by 62% in the last four years...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
WPP’s Always to acquire Malaysian brand activation firm ePromode
J Walter Thompson’s, Always Marketing Services, has agreed to acquire ePromode Sdn Bhd., one of Malaysia’s largest brand activation agencies. ePromode specialises in on-the-ground brand...
ICYMI: Changes are coming to Snapchat Discover
Congratulations, you’ve made it to another weekend. Before you kick back and relax, here are the best stories from Digiday that you might have missed...
Week in Review: Adapting to the digital reality
The upside of technology advancements and innovation are well known and this week, Karamjit Singh ponders the dire consequences of life going increasingly digital and...
