Isobar names Tim Doherty Chief Creative Officer China
Isobar has elevated Tim Doherty to Chief Creative Officer China. The current Chief Creative Officer, Peter Shen, will depart the agency in May, ending a...
Tagged: online
Programmatic to cross USD 500m in emerging mkts in Asia in 2014: Magna Global
While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now...
Ogilvy & Mather China to host Portfolio Night
In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
AOL Platforms’ Adap.tv beefs up senior team in SE Asia
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
LBC uses online to ‘Move it for Manny’
LBC Express, a Philippines based cargo and courier services company, has concluded the campaign rallying online support for Filipino boxer Manny Pacquiao, who recently won...
Digital recruitment firm Ultimate Asset sets shop in Singapore
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques
The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a...
Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
Land Transport Authority SG appoints Dentsu for new campaign
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
As brands fall short in their storytelling…
Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but...
Yoose expands to North Asia with senior hire
Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to...
