Yoose expands to North Asia with senior hire

Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to better leverage opportunities in the advanced mobile advertising markets, especially in the Greater China area.

Mr Dobbin, who previously held senior positions with BCS Global Networks and Cable & Wireless, joins Yoose with a focus on brand development, developing partnerships and building revenues.

“We are excited to have Stuart join the team. His extensive understanding and experience in the digital, marketing and telecoms industry, particularly in the Asian Pacific market gives YOOSE a major boost in our efforts to expand our reach to more advertisers and potential partners in the region,” stated Christian Geissendoerfer, CEO of Yoose in a press statement.

Presence in Hong Kong will allow Yoose to tap into a market with one of the highest smartphone penetration (87 per cent) worldwide. Hong Kong, while also having a population that is receptive to mobile advertising, also acts as a hub to Greater China where a good majority of smartphone owners click on mobile advertisements. Its close proximity to Macau, a regional entertainment hub, also presents various opportunities for the mobile ad network.

“Yoose is innovative in how it helps brands reach their target audiences in the right context through its location-based mobile advertising. It certainly has the potential to grow in a region where consumers are increasingly applying mobile technologies into their lifestyles. It’s something I am eager to be a part of,” added Mr Dobbin.

His appointment comes a few weeks after the announcement of Yoose’s partnership with digital sales house OTM in Russia, and its campaign during the Sochi Olympic Games that achieved over 5 million ad impressions in a span of 18 days for the city of Sochi alone.

Via Digital Market Asia Mobile

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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