How will FB’s changes to Newsfeed & Like Gating impact brands?
So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the...
Tagged: online
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Mobile Marketing a Must, Not an Option Anymore
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
Buying property online could soon be a reality
iProperty’s Patrick Grove thinks within three years, Malaysians will be buying and paying for property online. The Malaysian Institute of Estate Agents thinks he could...
What teenage social media users want from brands
Teenagers and tweens are profitable customers for companies to have, but modern teens are different from those that have come before them. Previously, if a...
Mobile RTB spend in China rises by 616% in Q2 2014
As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in...
Ozone Media partners with AppNexus to expand global footprint
Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The...
The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)
Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Digital might become the subset of social: Socialathon 2014
The reach of social media today is staggering. Marketers, all across the world have now realised the power of social media and are leaving no...
Mobile-first approach requires digitalisation of the real world: Socialathon 2014
With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a...
