Ozone Media partners with AppNexus to expand global footprint

Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The partnership will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.

The partnership with AppNexus will enhance its ability to provide technical expertise for delivering real-time creative and cross platform access to programmatic inventory. It will also give the company greater exposure to AppNexus’ global platform, allowing it to expand into new geographies including North America.

“The real time optimisation of programmatic buying and selling is crucial to driving results for today’s digital ad campaigns. However, tapping into this capability can be a challenge, especially for middle market advertisers. With Adadyn, our goal is to provide the best end-to-end programmatic platform with a specific focus on delivering the right message to the right audience in the most appropriate time and context,” said Kiran Gopinath, Founder and CEO of Ozone Media.

“Programmatic advertising is growing rapidly in the APAC region. By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, together we are accelerating that growth by making programmatic accessible to the middle market advertising community” said Michael Rubenstein, President, AppNexus.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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