GE Considers Native Ad Success Online And Off
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now...
Tagged: online
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has...
GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the...
Digerati50: Turning chance into a thriving business
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Wall Street Journal Exec Says He’s Starting a Company with Ashton Kutcher
Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
Comic: Cross-Device Cook-Off
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to...
Axiata looks at possible tech acquisitions
Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The...
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
