New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
Malaysia is not lacking in creativity and innovation, but what is lacking is perhaps execution, according to panellists at a discussion organised by Agensi Inovasi...
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
Will Provide 100% Transparent Oversight of Whitelisting Program Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 400 million...
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops,...
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Knorr, along with its agency Vizeum is encouraging its viewers to celebrate ‘Home Dining Day’ with a video that garnered close to 1.5 million views,...
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/10/2015
Conde Nast has struck a deal to post video on Snapchat from events such as Friday’s Teen Vogue Young Hollywood party and the Vanity Fair...
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