Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes...
Tagged: online
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
The Interactive Advertising Bureau (IAB) is getting serious — and trying to do more — about ad blockers. In fact, President-CEO Randall Rothenberg just reiterated...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande,...
Why Have We Only Mastered Viewability Measurement On Desktop?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
Manulife Hong Kong experiments with IoT for engaging customers
Manulife is harnessing the power of digital and wearable technology or internet of things (IoT) with ManulifeMOVE in Hong Kong, empowering customers to proactively manage...
63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Adblock Plus Victorious In Court Against Axel Springer
Fourth Time in the Third City That Ad Blocking Declared Legal Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with...
Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
For marketers, identifying trends shaping digital and the overall impact on the media landscape in India, has become more important than ever. While digital in...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Dtac explores Instagram in Thailand
Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a...
