Opera Mediaworks Makes In-App Video Viewability Crystal Clear
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
Tagged: online
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger | Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio...
Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
Vizeum wins BBC Earth business in Asia
Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia. Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded...
Samsung collaborates with SG street artist for Samsung Gear S2 launch
In celebration of their latest Galaxy range, Samsung held a consumer event in Singapore last week. Called the ‘Galaxy STUDIO’, the event hosted a preview...
Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
AdExchanger | Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is...
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Digital Video Helps Toyota Reach ‘Light Linear Viewers’
AdExchanger | Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Singpost & IDA collaborate to develop drone for mail delivery
Singapore Post signed a joint development with the Infocomm Development Authority of Singapore (IDA) for a Unmanned Aerial Vehicle (UAV, also known as drone). A last...
The New York Times Plans to Double Digital Revenue by 2020
New York Times Co. plans to double its digital revenue in the next four years by increasing the number of paid online subscribers and attracting...
