Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA has created an online animation film and a website for the campaign.
A campaign note states that the ‘lists’ seek to find the ‘surprising and curious’ in everyday moments, from ‘dapper dance moves to mastering the art of sandcastle building’ designed to engage audiences with Hermès apparel and accessories such as suits, ties and leather goods.
Entirely web-based and fully responsive, the MANifeste platform works across all devices, anywhere in the world, and includes the opportunity to buy the starring products.
Veronique Nichanian, Artistic Director of Hermès Men Universe at Hermès said, “I want to take them on a delightful and exciting journey with us, reaching out to men with Hermès spirit, light-hearted humour. I always have men’s best interests at heart when launching a project. The MANifeste is just like any Hermès endeavour – arousing curiosity, stirring up creativity and entertaining.”
AKQA Creative Director Peter Lund added, “Hermès is one of the few remaining luxury brands that value the spirit of their house as much as they value the quality of their craftsmanship. We’ve worked closely with Hermès to create a unique experience that represents these values through the masculine universe of Hermès.”
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