Telco Deep Dive: The hidden costs of app use
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
Tagged: online video
Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to...
With ‘Kun’, IDP takes kids marketing a notch up in Vietnam
To launch a children’s ready-to-drink dairy brand, IDP, with its agency JWT Vietnam, has created an animation based franchise that includes an ongoing epic story,...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
Telco Deep Dive: LTE’s elusive business model
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
London’s Boris Bikes go extreme in #JoinTheFight stunt campaign
Pro cyclists are using London’s Boris Bikes for the their latest marketing stunt — literally. The bikes, which officially go by the more clunky “Barclays Cycle Hire,” have...
8 bn will watch FIFA World Cup: An insight into global audiences
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
The emotional push for Unilever’s Comfort
Taking a cause or a human relationship that connects has been big with Unilever brands. The idea can be seen once again in a new...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
Huawei creates global push for Ascend P7 smartphone launch
Huawei has unleashed a mass campaign to support the launch of its new Huawei Ascend P7 smartphone. WPP’s TeamHuawei, dedicated to provide global communications services...
Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
For Puncak Semangat, success lies beyond TV
Puncak Semangat offers a view into how it hopes to make money from Digital TV, Karamjit Singh reports. Via DNA
