Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
Tagged: online video
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
Data pick of the day: 70% online Baby Boomers have FB account
Amongst the three age groups – Baby Boomers (now the senior citizen consumer base), Gen X and Millennials (born after 1982) – Facebook is still...
Simplify, streamline, sequence: Phil Duffield’s advice to programmatic players
The common complaint from marketers in context to advertising technology such as programmatic is the maze that needs to be navigated before the marketer reaches...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)
Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is. But now...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
eBay's denial aside, it's still Malaysian user data
eBay has denied that data claiming to be from its database breach being offered online were legitimate accounts, but the fact remains that the leaked data contains...
Digital animation survivor Inspidea gears for rapid growth
12 years on, cash-rich Inspidea is primed for rapid growth with the support of various government initiatives and its own track record. Via DNA
Will the Beat go on? And if so, why?
When I first heard of the ‘Apple to Buy Beats’ deal, I did scratch my head for a brief moment – and then started thinking...
The rising CMO’s share in CIO spend
The Chief Marketing Officer has become an important stakeholder in the technology business. Taking that into consideration, SapientNitro launched a report ‘Marketing, Disrupted: Opportunities for...
