Data pick of the day: 27% adults block ads on desktops
Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how...
Tagged: online video
SITO Mobile Acquires Hipcricket’s Mobile Advertising Business
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
fastacash raises USD 15 million Series B funding
fastacash, a Singapore-based fintech firm, has raised USD 15 million in Series B funding from international investors, one of the largest Series B till date...
MyMotor out to speed past online classified incumbents
All eyes are on the entry of Car X Services Sdn Bhd’s MyMotor.my into the Malaysian online automotive classifieds space, currently dominated by ASX-listed iCar...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Ad Tech Fragmentation: A Marketer’s Worst Nightmare
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Ellen Pao Resigns From Reddit
Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced. Steve Huffman, a Reddit...
6sense and Bombora Form an Exclusive Partnership to Provide the Industry’s First Integrated Predictive Marketing Platform
Solution Combines Account- and Contact-Level Predictive Intelligence to Power Real-Time Ad Targeting New York – 6sense, the leading full-funnel predictive intelligence engine for B2B marketing...
Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
