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Advertising news

• DeepSeek: Accelerating the path towards AI inevitability 06/02/2025
  While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
• 'Local with full autonomy': Ogilvy global leaders on their mission in China 06/02/2025
  In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
• E-commerce specialist Channel Bakers acquired by Havas 06/02/2025
  Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
• YouTube's ad revenue for APAC grows by 9% in Q4 2024 05/02/2025
  Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
• Omnicom 'incredibly well prepared' for IPG merger; registers 5.2% growth in 2024 05/02/2025
  In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
• Assembly taps former Initiative CEO for Greater China leadership 05/02/2025
  EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
• Woolley Marketing: Walking the line between evolution and alienation 05/02/2025
  Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
• The Guardian names Imogen Fox as global chief advertising officer 05/02/2025
  The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
• Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’ 05/02/2025
  In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
• Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook 04/02/2025
  Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.