Lowe Lintas + Partners rebranded as Mullen Lowe Lintas Group
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
Tagged: online video
Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
Publishers face digital dilemma as consumer habits change: Ovum
The revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74 billion in...
Advertisers shrugged: When Gawker crosses an ethical line, business won’t take a hit
When Gawker published — and later took down — an exposé Thursday evening about a sex scandal involving a Condé Nast executive (we’ll pass on repeating the details here), readers...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May,...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Brands and publishers on collaboration’s biggest roadblocks
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
In China, over 50% of time spent with media will be on digital
In China, digital will account for 50.4 per cent of adults’ daily media time this year. This is a first for China and is higher...
Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
