LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger |
Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May, president and GM of LiveRamp within Acxiom. The result is positive overall, he said, with marketers discovering new ways to demonstrate ROI and reach consumers across channels, but as that adoption takes… Continue reading »
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