Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Tagged: online video
Is Facebook Forcing Publishers To Maintain an Outdated Strategy?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
Comic: The Four Mavens
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Grave concern over tinderbox that is new media
Industry regulator MCMC said it is deeply concerned over how misinformation in the new media landscape could cause political and economic instability, and wants online...
TBWA wins creative mandate for NTUC Enterprise and NTUC FairPrice
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion in 2015
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed...
Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Most marketers give failing grades to quality of sales lead delivery
Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and...
Mick Fanning’s near miss with a shark: Why everyone won
I assume like most; we all shrieked when an unmistakable, slate-grey, dorsal fin sliced through the water’s surface in J-Bay, South Africa. And when the...
Interpublic’s revenue increases 6.7% in Q2 2015
In Q2 2015, the Interpublic Group reported revenue increase of 1.3 per cent and organic revenue increase of 6.7 per cent to USD 1.88 billion...
Mobile App Marketing: Key Consumer Insights from Google
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s...
Nabinti Launches LiquidBoss, Helps Anyone Design and Launch an eCommerce Website
sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...
