SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region
SpotXchange expands footprint in Europe DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management...
Tagged: online marketing news asia
BabyCenter Bumps Mobile To The Top Of Its List
Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained...
adMarketplace Partners with AutoWeb to Drive Performance for Automotive Advertisers
adMarketplace’s Custom Search Monetization Solution Delivers High Yield and Insights to Fast-Growing Auto Shopping Search Engine NEW YORK, NY – AutoWeb, the fastest-growing automotive search engine,...
Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach,...
OpenX Announces 2014 Milestones
Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients Net Revenue exceeded $100 million in 2014 U.S. Monetization...
Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Polar Expects to Deliver 20 Billion Native Ads in 2015 for Premium Publishers Globally
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
Direct Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
Cognitive Networks Receives Third U.S. Patent for Real-Time Ad Identification Technology
SAN FRANCISCO – Cognitive Networks, the market-leading provider of real-time services that power Enhanced TV on Smart TVs, announced that the United States Patent and...
Make-or-break time for MyTV and DTTV
MyTV has unveiled its business plan for its digital terrestrial TV play. By charging RM12 million a year per channel to broadcasters, will it be...
Illiquid Media Markets Leave Industry Flying Blind
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
TRUSTe Issues EDAA Trust Seal to Sizmek
London, UK – Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded...
Facing backlash, MyEG defends deal with Malaysian govt
MyEG, one of the largest publicly-listed tech companies in South-East Asia, has come out in an attempt to clear the air over its appointment as...
How Datalogix Made Oracle’s BlueKai Acquisition Even Smarter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
