Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Tagged: online marketing news asia
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
Merkle Launches Atlas Advertising Partnership
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
Week in Review: Telcos aiming to be the hub of our digital lives
It was mainly telco news that caught the eye of Karamjit Singh, who also shares with readers news of a personal tech channel being introduced...
Comic: Aquaman’s Sidekick: Acqui-Hire!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data
Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B...
Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes
Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will...
Smart AdServer Plans to Become Independent to Gain New Momentum
PARIS – Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States,...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
Comic: Verifying Viewability
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
InMobi and Starcom MediaVest Group Announce European Partnership
Industry-leading strategic partnership to drive mobile advertising across Europe London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group...
Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Soft Space levels up, out to transform entire payment landscape
Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions –...
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Colgate, MINI Talk Digital’s Impact On TV Planning
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How...
