Week in Review: Smart nation, digital nation
DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one....
Tagged: online marketing news asia
The Upshot Emerges as Potentially Lucrative Franchise at The Times
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Eyeview Debuts New Video Solutions for Retailers: Dynamic Geo Fencing – Optimized Store Trade Areas
Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales NEW YORK – Eyeview, the leading online personalized video advertising platform,...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Alibaba Stakes A Majority Claim In AdChina
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
Asohan: My Fave 5 of 2014
Our series on DNA’s favourite stories of last year continue with executive editor A. Asohan’s picks, so it’s no surprise that online freedom and punk...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
CES 2015: Kimberly-Clark Embraces The Startup Scene
CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in...
2014 in Review: A look at ‘Digerati50’ stocks
While the overall stock market picture in 2014 seemed gloomy, some companies managed to dodge the larger trend, in particular those tech companies owned by...
Communities In Schools Taps Custom Video To Bolster Brand Recall
Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according...
Could Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Index Quarterly Report Shows Major Surge in Spending from Finance Brands
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
Anaplan takes the spreadsheet out of financial equations
Digital News Asia (DNA) sits down with Anaplan’s chief executive and asks him what he thinks of the company he heads after more than two...
