The Agency Perspective On Adblocking; Adobe Cloud’s Strong Growth
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of...
Tagged: News
Publicis Chief On Data Mining; Extreme Reach To Buy Talent Partners
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens...
Week in Review: Telco foul play, and a games catalyst
Our Telco Deep Dive series continues, but DNA founder Karamjit Singh sees a gaming catalyst for Asean as the big news for the week. Via...
Utah Publisher Achieves Symbiosis With Facebook’s News Feed
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
Facebook Video Learning Curve; Targeting Connected Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers...
Programmatic TV Growing; Mobile Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019,...
Danish Publisher Sees Future In Bringing All Demand Together
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio...
Week in Review: Speed is not a thrill but a necessity
Broadband related news dominates this week’s news on DNA with the Malaysian Government recognising that speed matters greatly, while in Singapore, leading telco Singtel is...
AOL Wants To Be No. 3; Snapchat Changes Ad Pricing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other...
Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive...
David Goldberg, SurveyMonkey CEO and Husband of Sheryl Sandberg, Dies
~ Bloomberg News ~ Continue reading at AdAge.com Via AdAge
From Social To Paid, Viralnova’s Clickbait Journey
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed...
Malaysia Airlines: When any good news will do
Malaysia Airlines scores a first with a rapid turnaround of its IT transformation project from nine legacy systems. But will its engineers take to the...
Social Commerce Platform Polyvore Tries On Promoted Trends
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts...
Fyber Shells Out Around $11 Million To Acquire Programmatic Tech
Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world...
Eugene Kaspersky: Business is good … unfortunately
Kaspersky Lab’s revenue is growing, which is good news for the company but bad news for the rest, says its founder and CEO. Via DNA
