Utah Publisher Achieves Symbiosis With Facebook’s News Feed

AdExchanger |

As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook, or find a way to sell their Facebook audiences to advertisers. Deseret Digital Media is going the latter route, using posts in its FamilyShare Facebook feed as part of the native advertising… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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