Fyber Shells Out Around $11 Million To Acquire Programmatic Tech

Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world of freemium apps, said Janis Zech, CRO and co-founder of Fyber, which announced its acquisition of German ad tech company Falk Realtime on Wednesday for €10.75 million, which translates toContinue reading »

The post Fyber Shells Out Around $11 Million To Acquire Programmatic Tech appeared first on AdExchanger: News and Views on Data-Driven Digital Advertising.

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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