Danish Publisher Sees Future In Bringing All Demand Together
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio of sites, which includes everything from local news to classifieds to daily deals, attracts 3 million uniques and 500 million page views per month. Though small, Denmark has a highly… Continue reading »
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