Recovery in Asia to drive 3% growth in luxury ad spend
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Tagged: new
Live for today, urge Jetstar, J Walter Thompson
Jetstar has unveiled its new campaign via J Walter Thompson Melbourne encouraging everyday Australians to fly more places, more often and ‘Live for Today’. An evolutionary...
Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
OpenX Announces Participation in TAG’s Anti-Fraud Certification Program
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced its participation in the Trustworthy Accountability Group’s (TAG)...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
GoSwiff appoints Mark Patrick as new CEO
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
ICYMI: The best ads, the worst publisher tactic and the ugly brand pander du jour
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Microsoft and Singapore’s NUS in data science pact
Singapore’s Smart Nation initiative received a boost with the twin announcement of a new data science institute and the signing of an MoU between Microsoft...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
Yes, Premium Publishers Can Make Money from Mobile
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
Rise of the user-generated content tribe in Instagram marketing
I love Instagram. And yes, hashtags too. The more, the merrier in fact. I am always amazed at the amount of creativity you find on...
Mighty sets Guinness World Record for line dancing in China
Havas China has launched a line dance activation for Mighty, a Chinese cooking oil brand, which aims to position the brand as an advocate of...
