Singapore’s advertisers dwell on print at the expense of digital
In one of the smartest, most connected markets in the world, print spending appears to be going steady. A study of nearly 700 senior executives...
Tagged: new
Holiday Inn, Ogilvy embody China’s middle class tensions
Ogilvy & Mather Advertising and OgilvyOne Shanghai have launched Holiday Inn China’s largest campaign of the year, marking the second wave of the new global...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Umang Bedi to join Facebook India as Managing Director
Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies...
Ogilvy China looks to instill the spirit of Special Olympics
Ogilvy & Mather China (O&M China), in partnership with Special Olympics, has embarked on a campaign using videos and social media to instill the spirit...
Grey Group Indonesia appoints Novie Andrini as Chief of Strategy & Digital
Grey Group Indonesia has appointed Novie Andrini as its new Head of Strategy & Digital. Based in Jakarta, Ms Andrini will work closely with Ali...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
WPP’s Always to acquire Malaysian brand activation firm ePromode
J Walter Thompson’s, Always Marketing Services, has agreed to acquire ePromode Sdn Bhd., one of Malaysia’s largest brand activation agencies. ePromode specialises in on-the-ground brand...
How Yahoo Could Help Verizon or AT&T Monetize Their Data
Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There...
Industry-First Multicultural Data-Driven Programmatic Advertising Solution, Mosaico Trading, Launches to Provide Access to Young and Diverse Audiences on Demand
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
How Promoted Pins Will Drive the Next E-commerce Revolution
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below),...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Viacom18 Chooses Ooyala Pulse To Monetize New Over-The-Top Service, Voot
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals LONDON, UK. – Ooyala, a Telstra subsidiary and a leading...
