Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Tagged: new
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
New Jersey Legalizes Online Gambling
In recent weeks, MMW has dedicated ample coverage to the quest for legalized online gambling in the states of Nevada, Delaware, and New Jersey. On...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
Glass Aside, Google Had Other News This Week Too
After thoroughly hyping Google Glass this week, it would have been hard to tell if Google had any other announcements worth covering. Technically, the Internet...
Petition to Legalize Cell Phone Unlocking Gets 100K Signatures
The White House petition initiated to undo the questionable policy change outlawing new cell phones from being unlocked reached its goal. The petition had to...
New Apple Patent Application Describes Flexible iW…
New Apple Patent Application Describes Flexible iWatch mashable.com/2013/02/21/app… via @mashable
PayPal Chasing Square Deeper into Europe
PayPal has confirmed the launch of a European version of its PayPal Here mobile payments service for small merchants. The move comes as leading rivals...
Visa Rolls Out Visa Ready Partner Program
On Friday, Visa formally launched a new partner program designed to “accelerate the introduction of innovative payment solutions globally.” As the global migration from cash...
