Mobile Data Revenues Projected to Reach $90 Billion This Year
New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today. The US mobile data market...
Tagged: new
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
What You Need to Know About YouTube’s New Channel…
What You Need to Know About YouTube’s New Channel Redesign lnkd.in/wsYkiU
WireColumn: 2013 – The Rise of the ‘Datavores’?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of...
In App Commerce Made Easy with New PayPal Mobile SDK for iOS
PayPal announced on the company’s official blog today that its new mobile SDK allows iOS device users to make in-app purchases through the ubiquitous payment...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of...
